WHAT SHOULD A USED CAR SALES AD CONTAIN?

To be able to sell a used car quickly, you need a well-made advertisement with quality information, regardless of the quantity. Indeed, the description must be real with technical information that must be perfectly explicit.

No lies!

Sometimes, certain salesmen or individuals tend to modify the information or even lie to quickly sell their car: “over-selling”. However, a good used car ad describes and presents the vehicle as naturally as possible. It seems that most of the time people would like to recover the initial purchase price, which is really impossible since it has already been used. Therefore, it is important that all the information and descriptions in the advertisement are accurate: photos as is, mileage achieved…

The importance of technical information

As with all items for sale, technical information is very important, as it allows future buyers to have a global idea of what they will soon own. In fact, it is this information that defines the selling price of the car. Online tools exist to make this action as simple as possible. It is necessary to mention the make, the model, the cubic capacity, the type of fuel, the mileage, the year the car was put on the road, the various assessments (technical inspection and handover), general condition…

These different points must be perfectly explicit: sharp photos taken with a quality camera that show all the small details and defects if necessary.

Other essential elements

At the end of the day, it is worth emphasizing these few points. First of all, don’t forget to mention the information about you (as a seller) on the ad. This includes how interested parties can contact you and where the vehicle can be located so that they can see it for themselves. Secondly, it is also important to mention your preferred method of payment. Don’t forget that facilitating transactions allows future buyers to be reassured about their next investment. Finally, once you’ve made the decision to sell the car, it’s a good idea to establish the rating of your vehicle to estimate its value and compare it to other products in the same category on the market.

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